SICS - Summer Institute in Competitive Strategy

All interested researchers are invited to participate in the 19th Summer Institute in Competitive Strategy (SICS), scheduled for August 16-20, 2021 at the Haas School of Business, University of California, Berkeley. The Summer Institute will occur physically or online, to be determined by April 2021. The purpose of this meeting is to provide a setting that enables researchers interested in competitive strategy in marketing to meet and discuss research in this area for an extended period, exchange ideas, and engage in collaborative work. SICS 2020 was canceled due to the COVID pandemic (see details here).

The research area will be competitive strategy broadly defined, including both theoretical and empirical work. Topics covered may potentially include pricing, branding, product design, new product development, advertising, promotion, distribution channels, sales force management, customer relationship management, strategic alliances, digital marketing, e-commerce, social media marketing, marketing analytics, market design, and psychological phenomena relevant to competitive strategy.

The meeting will consist of the presentation of approximately fifteen research papers over the five days of the meeting. Each presentation will take an hour and a half, which includes presentation and discussion. In addition, time and space will be provided for the participants to engage in conversations and joint research. Current and past supporters of the conference include the Yale Center for Customer Insights, the Gilbert Center, the Fisher Center for Business Analytics, the Institute for Business Innovation, the Marketing Science Institute, and the INFORMS Society for Marketing Science. Note that the format and the length of the online version of the meeting would be modified.

Throughout the year, updated information on SICS will be posted here.

Registration: Standard registration for the meeting can be made online at by July 1, 2021. If the meeting is held physically, the registration fee will be $325.

Papers: Researchers interested in submitting a paper to be presented at SICS should submit the paper or abstract by February 28, 2021 to

The papers to be presented at the main meeting will be selected by the SICS 2021 Co-Chairs based on quality, relevance to competitive strategy, and facilitation of breadth of topics discussed. The papers for the special-session day will be selected by its coordinators. Some preference may be given to papers by junior faculty and some papers may be directly solicited from the authors. Complete papers to be presented at the meeting should be available by July 1, 2021.

Doctoral students: Doctoral students interested in competitive strategy are welcome to apply by May 15, 2021 at All applications should include a resumé and a recommendation from their thesis adviser.


Yuichiro Kamada
Dina Mayzlin