SICS - Summer Institute in Competitive Strategy

SICS 2020 is postponed due to the COVID-19 pandemic. Further information about potential dates will be available on this webpage when we are able to determine the new dates.

All interested researchers are invited to participate in the 18th Summer Institute in Competitive Strategy (SICS), scheduled for June 22-27, 2020 at the Haas School of Business, University of California, Berkeley. The purpose of this meeting is to provide a setting that enables researchers interested in competitive strategy in marketing to meet and discuss research in this area for an extended period, exchange ideas, and engage in collaborative work.

The research area will be competitive strategy broadly defined, including both theoretical and empirical work. Topics covered may potentially include pricing, branding, product design, new product development, advertising, promotion, distribution channels, sales force management, customer relationship management, strategic alliances, digital marketing, e-commerce, social media marketing, marketing analytics, market design, and psychological phenomena relevant to competitive strategy. The conference will have a Data Analytics special-session day on June 27 , which will be coordinated by Przemyslaw Jeziorski and Katja Seim.

The meeting will consist of the presentation of approximately twenty research papers over the six days of the meeting. Each presentation will take an hour and a half, which includes presentation and discussion. In addition, time and space will be provided for the participants to engage in conversations and joint research. Current and past supporters of the conference include the Yale Center for Customer Insights, the Gilbert Center, the Fisher Center for Business Analytics, the Institute for Business Innovation, and the Marketing Science Institute.

Throughout the year, updated information on SICS will be posted here.

Registration: Standard registration for the meeting can be made online at by June 1, 2020. The standard registration fee is $325.

Papers: Researchers interested in submitting a paper to be presented at SICS should submit the paper or abstract by January 31, 2020 to, indicating whether the submission is for the main meeting or the special-session day on Data Analytics.

The papers to be presented at the main meeting will be selected by the SICS 2020 Co-Chairs based on quality, relevance to competitive strategy, and facilitation of breadth of topics discussed. The papers for the special-session day will be selected by its coordinators. Some preference may be given to papers by junior faculty and some papers may be directly solicited from the authors. Complete papers to be presented at the meeting should be available by June 1, 2020 .

Doctoral students: Doctoral students interested in competitive strategy are welcome to apply by April 15, 2020 at All applications should include a resumé and a recommendation from their thesis adviser. If accepted, doctoral students are waived the registration fee, thanks to the support from the Yale Center for Customer Insights to SICS.


Yuichiro Kamada
Dina Mayzlin