SICS 2011
Program
Monday, July 11th, 2011
6:30-8:30pm
Reception, Faculty Club
Tuesday, July 12th
9:00-10:20am
Sumon Datta (Purdue University) and K. Sudhir (Yale University)
Discussant: Wes Hartmann (Stanford University)
10:40-12:00pm
"Seeking an Aggressive Competitor: How Product Line Expansion Can Increase All Firms' Profits"
Raphael Thomadsen (UCLA)
Discussant: Sridhar Moorthy (University of Toronto)
1:30-2:50pm
"Targeting Political Advertising on Television"
Mitchell Lovett (University of Rochester) and Michael Peress (University of Rochester)
Discussant: Jean-Pierre Dubé (University of Chicago)
3:00-4:20pm
"Strategic Consumer Competition between Heavy and Light Users"
Steven Mark Shugan (University of Florida)
Discussant: Tony Cui (University of Minnesota)
Wednesday, July 13th
9:00-10:20am
"The Value of Low Value Customers"
Upender Subramanian (UT Dallas), Jagmohan S. Raju (University of Pennsylvania), Z. John Zhang (University of Pennsylvania)
Discussant: Jeff Shulman (University of Washington)
10:40-12:00pm
"Media, Aggregators and the Link Economy: Strategic Hyperlink Formation in Content Networks"
Chrysanthos Dellarocas (Boston University), Zsolt Katona (UC Berkeley), and William Rand (University of Maryland)
Discussant: Anthony Dukes (USC)
1:30-2:50pm
"When does Retargeting Work? Timing Information Specificity"
Anja Lambrecht (LBS) and Catherine Tucker (MIT)
Discussant: Brett Gordon (Columbia University)
3:00-4:20pm
"Economic Value of Celebrity Endorsement: Tiger Woods' Impact on Sales of Nike Golf Balls"
Kevin YC Chung, Timothy Derdenger, and Kannan Srinivasan (CMU)
Discussant: Nitin Mehta (University of Toronto)
Thursday, July 14th
9:00-10:20am
"How is the Mobile Internet Different? Search Costs and Local Activities"
Anindya Ghose (NYU), Avi Goldfarb (University of Toronto) and Sang-Pil Han (NYU)
Discussant: Raghu Iyengar (University of Pennsylvania)
10:40-12:00pm
"Identifying the Presence and Cause of Fashion Cycles in the Choice of Given Names"
Hema Yoganarasimhan (UC Davis)
Discussant: Matthew Selove (USC)
1:30-2:50pm
"Repositioning Dynamics and Pricing Strategy"
Paul B. Ellickson (University of Rochester), Sanjog Misra (University of Rochester), Harikesh S. Nair (Stanford)
Discussant: Vineet Kumar (Harvard University)
3:00-4:20pm
"National Label's Response to Store Brands: Throw in the Towel or Fight Back?"
Sherif Nasser, Danko Turcic, and Chakravarthi Narasimhan (Washington University in St. Louis)
Discussant: Nanda Kumar (UT Dallas)
7:00pm
Conference Dinner - Trader Vick's Emeryville
Keynote Speaker: Preyas Desai (Duke University)
Friday, July 15th
9:00-10:20am
"Sequential versus Simultaneous Group Buying Mechanisms"
Ming Hu, Mengze Shi, and Jiahua Wu (University of Toronto)
Discussant: Jerath Kinshuk (CMU)
10:40-12:00pm
"There's no 'I' in 'Team': Estimating NBA Players' Offensive Production"
Xinlei (Jack) Chen (UBC), Yuxin Chen (Northwestern University) and Kenneth C Wilbur (Duke University)
Discussant: Sridhar Narayanan (Stanford University)
1:30-2:50pm
"Asymmetric Demand Effects and Cost Pass-Through"
Alexei Alexandrov (University of Rochester) and Ozlem Bedre-Defoliey (European School of Management and Technology (ESMT), Berlin)
Discussant: Ram Rao (University of Texas, Dallas)
3:00-4:20pm
Jeanine Miklos-Thal (University of Rochester), Juanjuan Zhang (MIT)
Discussant: Anne Coughlan (Northwestern University)
4:30pm
Drinks at the Faculty Club