SICS
SUMMER INSTITUTE IN COMPETITIVE STRATEGY
Sponsored
by
INFORMS Society for Marketing Science (ISMS)
Institute for Management, Innovation, and Organization (IMIO)
Co-Chairs:
Jagmohan S. Raju and Steven M. Shugan
Program
(All presentations are in Room C210)
Monday, July 20, 2009
6:30-8:30pm Reception, Faculty Club
Tuesday, July 21
8:50-9:00am
Welcome
9:00-10:20am
Chair:
Michael Lewis (Washington University, St. Louis)
“'When Statistical Validation Favors
Incorrect Models”
Steven
M. Shugan (University of Florida)
Discussant:
Subrata Sen (Yale University)
10:20-10:30am Break
10:30-11:50am
Chair:
Vishal Singh (New York University)
“Unbundling Cable Television: An
Empirical Investigation”
Dmitri
Byzalov (Harvard University)
Discussant:
Anita Elberse (Harvard University)
11:50am-1pm Lunch
1:00-2:20pm
Chair:
Eric Bradlow (University of Pennsylvania)
“How Does Variance of Product Ratings
Matter”
Monic J.
Sun (Stanford University)
Discussant:
Ram C. Rao (University of Texas, Dallas)
2:20-2:30pm Break
2:30-3:50pm
Chair:
S. Sajeesh (Baruch College)
“Do All Markets Ultimately Tip?
Experimental Evidence”
Tanjim Hossain (Hong Kong University of Science and Technology),
Dylan Minor (University of California, Berkeley), and John Morgan (University
of California, Berkeley)
Discussant:
Chakravarthi Narasimhan (Washington University, St. Louis)
3:50-4:10pm Break
4:10-5:30pm
Chair:
Upender Subramanian (University of Pennsylvania)
“Industry Commoditization: Its Nature
and Role in Competitive Strategy”
Martin
Reimann (University of Southern California), Oliver Schilke (Stanford University), and Jacquelyn S. Thomas
(Southern Methodist University)
Discussant:
Catherine Tucker (MIT)
Wednesday, July 22
9:00-10:20am
Chair:
Wei Zhang (Long Island University)
“Advertising Creativity and Strategic
Theme Release”
Chun
(Martin) Qiu (McGill University) and Demetrios Vakratsas (McGill
University)
Discussant:
Ting Zhu (University of Chicago)
10:20-10:40am Break
10:40-12:00pm
Chair:
TBD
“The Impact of Advertising Regulation on
Industry: The Cigarette Advertising Ban of 1971”
Shi
Qi (University of Minnesota)
Discussant:
Mitchell J. Lovett (Rochester University)
12:00-1:30pm Lunch
1:30-2:50pm
Chair:
Ron Borkovsky (University of Toronto)
“Why Are Bad Products So Hard to Kill?”
Duncan
Simester (MIT) and Juanjuan Zhang (MIT)
Discussant:
Scott Fay (Syracuse University)
2:50-3:10pm Break
3:10-5:00pm
“Effectively Disseminating Research:
Teaching, Consulting, Presenting, Publicizing, Publishing”
Panel: TBD
Thursday, July 23
9:00-10:20am
Chair:
Hema Yoganarasimhan (Yale
University)
“Optimal Reverse Channel Structure for
Consumer Product Returns”
Jeffrey
D. Shulman (University of Washington), Anne T. Coughlan (Northwestern University), and R. Canan Savaskan (Northwestern
University)
Discussant:
Seethu Seetharaman (Rice
University)
10:20-10:40am Break
10:40-12:00pm
Chair:
Paul R. Messinger (University of Alberta)
Stephen
M. Garcia (University of Michigan), Avishalom Tor
(University of Haifa), and Mitchell Meyle (University
of Michigan)
Discussant:
Sridhar Moorthy (University of Toronto)
12:00-1:30pm Lunch
1:30-2:50pm
Chair:
Qiaowei Shen (University of Pennsylvania)
“Who Thinks About Competition?”
Avi
Goldfarb (University of Toronto) and Mo Xiao (University of Arizona)
Discussant:
Praveen Kopalle (Dartmouth University)
2:50-3:10pm Break
3:10-4:30pm
Chair:
Robert Zeithammer (UCLA)
“The Competitive Consequences of the Use
of Category Captains”
Sanjay K. Dhar (University of Chicago), Jagmohan
S. Raju (University of Pennsylvania) Upender
Subramanian (University of Pennsylvania) and Yusong Wang (Fudan University)
Discussant:
Ronald Goettler (University of Chicago)
6:00pm
Conference Dinner, Claremont Hotel
Friday, July 24
9:00-10:20am
Chair:
Rajeev Tyagi (University of California, Irvine)
“The Benefit of Uniform Price for
Branded Variants”
Yuxin
Chen (New York University) and Tony H. Cui (University of Minnesota)
Discussant:
Xinlei (Jack) Chen (University of British Columbia)
10:20-10:40am Break
10:40-12:00pm
Chair:
Jinhong Xie (University of
Florida)
“Peer-to-Peer advertising Through Social
Networks – A Model of Stability and Efficiency Analysis”
Prabirendra
Chatterjee (University of Washington) and Sumant K. Rai (University of
Washington)
Discussant:
Olivier Toubia (Columbia University)
12:00-1:30pm Lunch
1:30-2:50pm
Chair:
Peter Pal Zubcsek (INSEAD)
David
Godes (Harvard University)
Discussant:
Brett Gordon (Columbia University)
2:50-3:10pm Break
3:10-4:30pm
Chair:
Jia Li (Washington University, St. Louis)
“Uninformative Advertising as an Invitation to Search”
Dina
Mayzlin (Yale University) and Jiwoong
Shin (Yale University)
Discussant:
Yogesh Joshi (University of Maryland)
4:30pm
Drinks
at the Faculty Club