SICS
SUMMER INSTITUTE IN COMPETITIVE STRATEGY
Sponsored by
INFORMS Society for Marketing Science (ISMS)
Institute for Management, Innovation, and Organization (IMIO)
Marketing Science Institute (MSI)
Co-Chairs: Rajiv Lal and Miklos Sarvary
Program
(All presentations are in Room C135)
Monday, July 14, 2008
6:30-8:30pm Reception, Faculty Club
Tuesday, July 15
9:00-9:05am
Welcome
9:05-10:25am
“When to Hit the Panic Button? Impact of
Currency Crisis On Consumer Behaviors”
Pushan Dutt (INSEAD) and V. (Paddy) Padmanabhan (INSEAD)
Discussant: S. Narayanan (
10:40-12:00pm
“Peer-to-Peer File Sharing & the
Market for Digital Information Goods”
Ramon Casadesus-Masanell (
Discussant: Alan Sorensen (
1:30-2:50pm
“Pre-and Post-Purchase Customer Satisfaction Management”
Dmitri Kuksov (
Discussant: Ram Rao (
3:10-4:30pm
“Durable Goods Oligopoly with Innovation: Theory and Empirics”
Ronald Goettler (University of Chicago) and Brett Gordon (Columbia University)
Discussant: Seethu Seetharaman (
Wednesday, July 16
9:05-10:25am
“Spatial Competition in Cable News: Where
are Larry King and O'Reilly Located in Latent Attribute Space”
Bharat Anand (
Discussant: Eric Bradlow (
10:40-12:00pm
“Quality & Advertising in a Vertically Differentiated Market”
Elie Ofek (
Discussant: K. Sudhir (
1:30-2:50pm
“Decomposing the Congestion Effect & the Inference Effect of Competition: A Field Experiment”
Catherine Tucker (MIT) and Juanjuan Zhang (MIT)
Discussant: Peter Reiss (
3:10-4:30pm
“Investigating the Role of Local Market and Exhibitor Characteristics
on Box-Office Performance”
Sriram Venkataraman (
Discussant: Avi Goldfarb (
Thursday, July 17
9:05-10:25am
“Commitment in sequential auctioning: advance listings & threshold
prices”
Robert Zeithammer (UCLA)
Discussant: Amit Pazgal (
10:40-12:00pm
“The Race for Sponsored Links: A Model of Competition for Search
Advertising”
Zsolt Katona (University of California, Berkeley) and Miklos Sarvary (INSEAD)
Discussant: Sridhar Moorthy (
1:30-2:50pm
“Quota Dynamics and the Intertemporal Allocation of Sales-Force Effort”
Sanjog Misra (
Discussant: Preyas Desai (
3:10-4:30pm
“Information Acquisition and Sharing in a Vertical Relationship”
Liang Guo (
Discussant: Raphael Thomadsen (UCLA)
6:00pm
Conference Dinner
Friday, July 18
9:05-10:25am
“The Emergence of Opinion Leaders in Social Networks”
Vincent Mak (
Discussant: Dina Mayzlin (
10:40-12:00pm
“When Should Firms Reveal their Bestsellers?”
Ajay Kalra (
Discussant: Mengze Shi (
1:30-2:50pm
Michaela Draganska (
Discussant: Catherine Tucker (MIT)
3:10pm
Drinks at the Faculty Club