SICS

SUMMER INSTITUTE IN COMPETITIVE STRATEGY

Haas School of Business

University of California, Berkeley

Sponsored by

INFORMS Society for Marketing Science (ISMS)

Institute for Management, Innovation, and Organization (IMIO)

Marketing Science Institute (MSI)

Co-Chairs: Rajiv Lal and Miklos Sarvary

Program

(All presentations are in Room C135)

Monday, July 14, 2008

6:30-8:30pm Reception, Faculty Club

Tuesday, July 15

9:00-9:05am

Welcome

9:05-10:25am
“When to Hit the Panic Button? Impact of Currency Crisis On Consumer Behaviors”

Pushan Dutt (INSEAD) and V. (Paddy) Padmanabhan (INSEAD)

Discussant: S. Narayanan (Stanford University)

10:40-12:00pm
“Peer-to-Peer File Sharing & the Market for Digital Information Goods”

Ramon Casadesus-Masanell (Harvard University) and Andres Hervas-Drane (Universitat Autonoma de Barcelona)

Discussant: Alan Sorensen (Stanford University)

1:30-2:50pm

“Pre-and Post-Purchase Customer Satisfaction Management”

Dmitri Kuksov (Washington University, St. Louis) and Ying Xie (Washington University, St. Louis)

Discussant: Ram Rao (University of Texas at Dallas)

3:10-4:30pm

“Durable Goods Oligopoly with Innovation: Theory and Empirics”

Ronald Goettler (University of Chicago) and Brett Gordon (Columbia University)

Discussant: Seethu Seetharaman (Rice University)

Wednesday, July 16

9:05-10:25am
“Spatial Competition in Cable News: Where are Larry King and O'Reilly Located in Latent Attribute Space”

Bharat Anand (Harvard University) and Dmitri Byzalov (Harvard University)

Discussant: Eric Bradlow (University of Pennsylvania)

10:40-12:00pm

“Quality & Advertising in a Vertically Differentiated Market”

Elie Ofek (Harvard University) and Zsolt Katona (University of California, Berkeley)

Discussant: K. Sudhir (Yale University)

1:30-2:50pm

“Decomposing the Congestion Effect & the Inference Effect of Competition: A Field Experiment”

Catherine Tucker (MIT) and Juanjuan Zhang (MIT)

Discussant: Peter Reiss (Stanford University)

3:10-4:30pm

“Investigating the Role of Local Market and Exhibitor Characteristics on Box-Office Performance”

Sriram Venkataraman (Emory University) and Pradeep Chintagunta (University of Chicago)

Discussant: Avi Goldfarb (University of Toronto)

Thursday, July 17

9:05-10:25am

“Commitment in sequential auctioning: advance listings & threshold prices”

Robert Zeithammer (UCLA)

Discussant: Amit Pazgal (Rice University)

10:40-12:00pm

“The Race for Sponsored Links: A Model of Competition for Search Advertising”

Zsolt Katona (University of California, Berkeley) and Miklos Sarvary (INSEAD)

Discussant: Sridhar Moorthy (University of Toronto)

1:30-2:50pm

“Quota Dynamics and the Intertemporal Allocation of Sales-Force Effort”

Sanjog Misra (University of Rochester) and Harikesh Nair (Stanford University)

Discussant: Preyas Desai (Duke University)

3:10-4:30pm

“Information Acquisition and Sharing in a Vertical Relationship”

Liang Guo (Hong Kong University of Science and Technology) and Ganesh Iyer (University of California, Berkeley )

Discussant: Raphael Thomadsen (UCLA)

6:00pm
Conference Dinner sponsored by Google

Friday, July 18

9:05-10:25am

“The Emergence of Opinion Leaders in Social Networks”

Vincent Mak (Hong Kong University of Science and Technology)

Discussant: Dina Mayzlin (Yale University)

10:40-12:00pm

“When Should Firms Reveal their Bestsellers?”

Ajay Kalra (Carnegie Mellon University) and Sameer Mathur (Carnegie Mellon University)

Discussant: Mengze Shi (University of Toronto)

1:30-2:50pm

“A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel”

Michaela Draganska (Stanford University), Daniel Klapper (Goethe Universität), Sofia B. Villas-Boas (University of California, Berkeley)

Discussant: Catherine Tucker (MIT)

3:10pm

Drinks at the Faculty Club