SICS

 

SUMMER INSTITUTE IN COMPETITIVE STRATEGY

 

Haas School of Business

 

University of California, Berkeley

 

Sponsored by

 

INFORMS Society for Marketing Science (ISMS)

 

Institute for Management, Innovation, and Organization (IMIO)

University of California, Berkeley

 

Marketing Science Institute (MSI)

 

Zyman Institute of Brand Science (ZIBS)

 

 

Co-Chairs: Chakravarthi Narasimhan and Rick Staelin

 

Program

 (All presentations are in Room C135)

Monday, June 26, 2006

6:30-8:30pm      Reception, Faculty Club

 

 

Tuesday, June 27

 

9:00-9:05am

Welcome

 

9:05-10:25am

“The Dynamics of Online Opinion”

David Godes (Harvard University) and José Silva (University of California, Berkeley)

 

Discussant: Seenu Srinivasan (Stanford University)

 

 

10:40-12:00pm

“An Empirical Analysis of Individual Level Casino Gambling Behavior”

Sridhar Narayanan (Stanford University) and Puneet Manchanda (University of Chicago)

 

Discussant: Subrata Sen (Yale University)

 

 

Brand Science afternoon”, sponsored by the Zyman Institute of Brand Science (ZIBS)

 

1:30-2:50pm

“Tariff Choice when Consumers Learn about Experience Goods: Evidence from an Online Grocer”

Ronald L. Goettler (Carnegie Mellon University) and Karen Clay (Carnegie Mellon University)

 

Discussant: Wesley Hartmann (Stanford University)

 

 

3:10-4:30pm

“The Role of Spatial Demand on Outlet Location and Pricing”

Jason A. Duan (Duke University) and Carl F. Mela (Duke University)

 

Discussant: Tat Chan (Washington University, St. Louis)

 

 

Wednesday, June 28

 

9:05-10:25am

“Acquisition versus Retention: Competitive Customer Relationship Management”

Niladri B. Syam (University of Houston) and James D. Hess (University of Houston)

 

Discussant: Eric Anderson (Northwestern University)

 

 

10.40-12.00pm

“Network Formation and the Structure of the Commercial World Wide Web”

Zsolt Katona (INSEAD) and Miklos Sarvary (INSEAD)

 

Discussant: Rajiv Lal (Harvard University)

 

 

1:30-2:50pm

“Interdependencies, Competition and Industry Dynamics”

Michael J. Lenox (Duke University), Scott F. Rockart (Duke University), and Arie Y. Lewin (Duke University)

 

Discussant: Shantanu Dutta (University of Southern California)

 

3:10-4:30pm

“Channel Pricing and Promotion”

Vincent Nijs (Northwestern University), Eric Anderson (Northwestern University), Karsten Hansen (Northwestern University), Lakshman Krishnamurthi (Northwestern University), and Kanishka Misra (Northwestern University)

 

Discussant: Greg Allenby (Ohio State University)

 

 

Thursday, June 29

 

9:05-10:25am

“Vertical Information Sharing in a Volatile Market”

Chuan He (University of Colorado, Boulder), Johan Marklund (Lund University), and Thomas Vossen (University of Colorado, Boulder)

 

Discussant: Anne Coughlan (Northwestern University)

 

 

10.40-12.00pm

“Asymmetric Peer Effects in Physician Prescription Behavior: The Role of Opinion Leaders”

Tulikaa Bhatia (Northwestern University), Puneet Manchanda (University of Chicago), and Harikesh Nair (Stanford University)

 

Discussant: Raphael Thomadsen (UCLA)

 

 

1:30-2:50pm

“One-Way Essential Complements”

Keith Chen (Yale University) and Barry Nalebuff (Yale University)

 

Discussant: Dmitri Kuksov (Washington University, St. Louis)

 

 

3:10-4:30pm

“Estimating Firm-Level Demand at a Price Comparison Site: Accounting for Shoppers and the Number of Competitors”

Michael R. Baye (Indiana University), J. Rupert J. Gatti (University of Cambridge), Paul Kattuman (University of Cambridge), and John Morgan (University of California, Berkeley)

 

Discussant: Catherine Tucker (MIT)

 

 

6:00pm

Conference Dinner

 

 

Friday, June 30

 

9:05-10:25am

“Link to Success: How Blogs Build an Audience by Promoting Rivals”

Dina Mayzlin (Yale University) and Hema Yoganarasimhan (Yale University)

 

Discussant: Anthony Dukes (University of Aarhus)

 

 

10.40-12.00pm

“Segmentation and Competition: An Application to Rebates”

Kutsal Dogan (University of Texas, Dallas), Ernan Haruvy (University of Texas, Dallas), and Ram C. Rao (University of Texas, Dallas)

 

Discussant: Ganesh Iyer (University of California, Berkeley)

 

 

1:30-2:50pm

“When More Alternatives Lead to Less Choice”

Dmitri Kuksov (Washington University, St. Louis) and J.Miguel Villas-Boas (University of California, Berkeley)

 

Discussant: Paul Messinger (University of Alberta)



3:10pm

Drinks at the Faculty Club