SICS
SUMMER INSTITUTE IN COMPETITIVE STRATEGY
Sponsored by
INFORMS Society for
Marketing Science (ISMS)
Institute for Management,
Innovation, and Organization (IMIO)
Marketing Science Institute
(MSI)
Zyman
Institute of Brand Science (ZIBS)
Co-Chairs: Chakravarthi Narasimhan and Rick Staelin
Tuesday, June 27
Welcome
“The Dynamics of Online Opinion”
David Godes
(
Discussant: Seenu Srinivasan (
“An Empirical Analysis of Individual Level Casino Gambling Behavior”
Sridhar Narayanan (
Discussant: Subrata Sen (Yale University)
“Brand
Science afternoon”, sponsored by the Zyman Institute
of Brand Science (ZIBS)
“Tariff Choice when Consumers Learn about Experience
Goods: Evidence from an Online Grocer”
Ronald L. Goettler (
Discussant: Wesley Hartmann (
“The Role of Spatial Demand
on Outlet Location and Pricing”
Jason A. Duan (
Discussant: Tat Chan (
Wednesday, June 28
“Acquisition versus Retention: Competitive Customer
Relationship Management”
Niladri B. Syam (
Discussant: Eric Anderson
(Northwestern University)
“Network Formation and the Structure of the Commercial
World Wide Web”
Zsolt Katona (INSEAD) and Miklos
Sarvary (INSEAD)
Discussant: Rajiv Lal (
“Interdependencies, Competition and Industry Dynamics”
Michael J. Lenox (
Discussant:
Vincent Nijs (Northwestern University), Eric Anderson (Northwestern University), Karsten Hansen (Northwestern University), Lakshman Krishnamurthi (Northwestern University), and Kanishka Misra (Northwestern University)
Discussant:
Thursday, June 29
“Vertical Information Sharing in a Volatile Market”
Chuan He (
Discussant: Anne Coughlan (Northwestern University)
“Asymmetric Peer Effects in Physician Prescription
Behavior: The Role of Opinion Leaders”
Tulikaa Bhatia (Northwestern
University), Puneet Manchanda
(
Discussant:
“One-Way Essential Complements”
Keith Chen (
Discussant: Dmitri Kuksov (
“Estimating Firm-Level Demand at a Price Comparison Site: Accounting
for Shoppers and the Number of Competitors”
Michael
R. Baye (
Discussant: Catherine Tucker
(MIT)
Conference Dinner
Friday, June 30
“Link to Success: How Blogs Build an Audience by Promoting Rivals”
Dina Mayzlin (
Discussant: Anthony Dukes (
“Segmentation
and Competition: An Application to Rebates”
Kutsal Dogan (
Discussant: Ganesh Iyer (
“When More Alternatives Lead to Less Choice”
Dmitri Kuksov (
Discussant: Paul Messinger (
3:10pm