SICS

SUMMER INSTITUTE IN COMPETITIVE STRATEGY

Haas School of Business

University of California, Berkeley

Sponsored by

Institute for Management, Innovation, and Organization (IMIO)

University of California, Berkeley

INFORMS Society for Marketing Science (ISMS)

Zyman Institute of Brand Science (ZIBS)

Co-Chairs: Ganesh Iyer (University of California, Berkeley) and Sridhar Moorthy (University of Toronto)

Program
(All presentations are in Room C220)

Monday, June 27, 2005

6:30-8:30pm Reception, Faculty Club

Tuesday, June 28, 2005

9:00-9:05am

Welcome

9:05-10:25am

An Economic Theory of Language

Gabor Fath (Hungarian Academy of Sciences) and Miklos Sarvary (INSEAD)

Discussant: Ram Rao (University of Texas, Dallas)

10:40-12:00pm

Quantity Based Price Discrimination Using Frequent Reward Programs

Wes Hartman (Stanford University) and Brian Viard (Stanford University)

Discussant: Hai Che (University of California, Berkeley)

Lunch break

1:30-2:50pm

Product Innovation in the face of Technology and Market Uncertainty

Dominique Lauga (MIT) and Elie Ofek (Harvard University)

Discussant: Rick Staelin (Duke University)

3:10-4:30pm

The Effects of Detailing on Prescribing Decisions under Quality Uncertainty

Andrew Ching (University of Toronto)

Discussant: Pradeep Chintagunta (University of Chicago)

Wednesday, June 29, 2005

9:05-10:25am

Market Segmentation Strategies of Multiproduct Firms

Uli Doraszelski (Harvard University) and Michaela Draganska (Stanford University)

Discussant: Nanda Kumar (University of Texas, Dallas)

10.40-12.00pm

Price and Product Variety in the Spokes Model

Yongmin Chen (University of Colorado, Boulder) and Michael Riordan (Columbia University)

Discussant: Dmitri Kuksov (Washington University in St. Louis)

Lunch break

Brand Science afternoon, sponsored by the Zyman Institute of Brand Science (ZIBS)

1:30-2:50pm

Store Competition on Location and Promotion

Tat Chan (Washington University in St. Louis), Chakravarthi Narasimhan (Washington University in St. Louis), Yu Ma (Washington University in St. Louis) and Vishal Singh (Carnegie-Mellon University)

Discussant: Subrata Sen (Yale University)

3:10-4:30pm

Endogenous Sunk Costs and the Geographic Distribution of Brand Shares

Bart Bronnenberg (UCLA), Sanjay Dhar (University of Chicago) and J.P. Dube (University of Chicago)

Discussant: Avi Goldfarb (University of Toronto)

6.00 pm

Conference Dinner

Thursday, June 30, 2005

9:05-10:25am

Bait and Switch and the Internet

Rajiv Lal (Harvard University)

Discussant: Rajeev Tyagi (University of California, Irvine)

10.40-12.00pm

Production Targets

Guillermo Caruana (CEMFI) and Liran Einav (Stanford University)

Discussant: Ralph Winter (University of British Columbia)

Lunch break

1:30-2:50pm

An Equilibrium Model of a Dynamic Auction Marketplace

Robert Zeithammer (University of Chicago)

Discussant: Steven Shugan (University of Florida)

3:10-4:30pm

Estimating Bargaining Games in Distribution Channels

Sanjog Misra (University of Rochester) and Sanjib Mohanty (University of Rochester)

Discussant: Miguel Villas-Boas (University of California, Berkeley)

Friday, July 1, 2005

9:05-10:25am

The Message Supports the Medium

Bharat Anand (Harvard University) and Roni Shachar (Tel Aviv University and Duke University)

Discussant: Sridhar Moorthy (University of Toronto)

10.40-12.00pm

Buyer versus Seller-Initiated Information Revelation

Pradeep Bhardwaj (UCLA), Yuxin Chen (New York University) and David Godes (Harvard University)

Discussant: Dina Mayzlin (Yale University)

Lunch break

1:30-2:50pm

Optimal Pricing By Service Providers Using a "Name Your Own Price" Channel

Tuo Wang (University of Pittsburgh), Esther Gal-Or (University of Pittsburgh) and Rabikar Chatterjee (University of Pittsburgh)

Discussant: John Zhang (University of Pennsylvania)

3.15pm Tug-of-war, Faculty Club Glade

3.45pm Drinks at the Faculty Club