SICS 2014
Program
Monday, July 21, 2014
6:30-8:30pm
Reception, Faculty Club
Tuesday, July 22
9:00-10:20am
"Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation"
Harikesh S. Nair (Stanford University), Sanjog Misra (University of California, Los Angeles), William J. Hornbuckle IV (MGM Resorts), Ranjan Mishra (ESS Analysis), Anand Acharya (ESS Analysis)
Discussant: Vineet Kumar (Harvard University)
10:40-12:00pm
"Keyword Management Costs and `Broad Match' in Sponsored Search Advertising"
Wilfred Amaldoss (Duke University), Kinshuk Jerath (Columbia University), Amin Sayedi (University of North Carolina, Chapel Hill)
Discussant: Robert Zeithammer (University of California, Los Angeles)
1:30-2:50pm
"Should You Target Early Trend Propagators? Evidence from Twitter"
Anja Lambrecht (London Business School), Catherine Tucker (MIT) and Caroline Wiertz (City University, London)
Discussant: Hema Yoganarasimhan (University of California, Davis)
3:10-4:30pm
Andrew Rhodes (Toulouse School of Economics)
Discussant: Chakravarthi Narasimhan (Washington University in St. Louis)
Wednesday, July 23
9:00-10:20am
"Consumer Search: Evidence from Path-Tracking Data"
Fabio Pinna (London School of Economics), Stephan Seiler (Stanford University)
Discussant: Chris Nosko (University of Chicago)
10:40-12:00pm
"Persuasion and Empathy in Salesperson-Customer Interactions"
Julio J. Rotemberg (Harvard University)
Discussant: Anne T. Coughlan (Northwestern University)
1:30-2:50pm
Peter Arcidiacono (Duke University), Patrick Bayer (Duke University), Jason R. Blevins (Ohio State University), and Paul B. Ellickson (University of Rochester)
Discussant: Wes Hartman (Stanford University)
3:10-4:30pm
"Reserve Prices in Internet Advertising Auctions: A Field Experiment"
Michael Ostrovsky (Stanford University) and Michael Schwarz (Google)
Discussant: Zsolt Katona (University of California, Berkeley)
Thursday, July 24
Media Day, Sponsored by the Media Program, Columbia Business School
9:00-10:20am
"Panning for Gold: The Random Long Tail in Music Production"
Luis Aguiar (Institute for Prospective Technological Studies, European Commission) and Joel Waldfogel (University of Minnesota)
Discussant: Avi Goldfarb (University of Toronto)
10:40-12:00pm
"Quality Provision in the Presence of a Biased Intermediary"
Alexandre de Cornière (Nuffield College, University of Oxford) and Greg Taylor (Oxford Internet Institute, University of Oxford)
Discussant: Anthony Dukes (University of Southern California)
1:30-2:50pm
"Advertising, Consumer Awareness and Choice: Evidence from the U.S. Banking Industry"
Elisabeth Honka (University of Texas at Dallas), Ali Hortacsu (University of Chicago), Maria Ana Vitorino (University of Minnesota)
Discussant: Tat Chan (Washington University in St. Louis)
3:10-4:30pm
Mitchell J. Lovett (University of Rochester) and Richard Staelin (Duke University)
Discussant: Kenneth C. Wilbur (University of California, San Diego)
6:00pm
Conference Dinner
Claremont Hotel
Friday, July 25
9:00-10:20am
Jeffrey D. Shulman (University of Washington)
Discussant: Jiwoong Shin (Yale University)
10:40-12:00pm
"Entry by Merger: Estimates from a Two-Sided Matching Model with Externalities"
Kosuke Uetake (Yale University), Yasutora Watanabe (Northwestern University)
Discussant: Jeremy Fox (University of Michigan)