SICS

 

SUMMER INSTITUTE IN COMPETITIVE STRATEGY

 

Haas School of Business

University of California, Berkeley

Sponsored by

 

INFORMS Society for Marketing Science (ISMS)


Institute for Management, Innovation, and Organization (IMIO)

 

 

 

Co-Chairs: Jagmohan S. Raju and Steven M. Shugan

 

Program

(All presentations are in Room C210)

 

 

Monday, July 20, 2009

 

6:30-8:30pm    Reception, Faculty Club

 

 

Tuesday, July 21

8:50-9:00am

Welcome

 

9:00-10:20am

Chair: Michael Lewis (Washington University, St. Louis)


“'When Statistical Validation Favors Incorrect Models”

Steven M. Shugan (University of Florida)

 

Discussant: Subrata Sen (Yale University)

 

 

10:20-10:30am                        Break

 

 

10:30-11:50am

Chair: Vishal Singh (New York University)

 

“Unbundling Cable Television: An Empirical Investigation”

Dmitri Byzalov (Harvard University)

 

Discussant: Anita Elberse (Harvard University)

 

 

11:50am-1pm  Lunch

 

 

1:00-2:20pm

Chair: Eric Bradlow (University of Pennsylvania)

 

“How Does Variance of Product Ratings Matter”

Monic J. Sun (Stanford University)

 

Discussant: Ram C. Rao (University of Texas, Dallas)

 

 

2:20-2:30pm    Break

 

 

2:30-3:50pm

Chair: S. Sajeesh (Baruch College)

 

“Do All Markets Ultimately Tip? Experimental Evidence”

Tanjim Hossain (Hong Kong University of Science and Technology), Dylan Minor (University of California, Berkeley), and John Morgan (University of California, Berkeley)

 

Discussant: Chakravarthi Narasimhan (Washington University, St. Louis)

 

 

3:50-4:10pm    Break

 

 

4:10-5:30pm

Chair: Upender Subramanian (University of Pennsylvania)

 

“Industry Commoditization: Its Nature and Role in Competitive Strategy”

Martin Reimann (University of Southern California), Oliver Schilke (Stanford University), and Jacquelyn S. Thomas (Southern Methodist University)

 

Discussant: Catherine Tucker (MIT)

 

 

Wednesday, July 22

 

9:00-10:20am

Chair: Wei Zhang (Long Island University)


“Advertising Creativity and Strategic Theme Release”

Chun (Martin) Qiu (McGill University) and Demetrios Vakratsas (McGill University)

 

Discussant: Ting Zhu (University of Chicago)

 

 

10:20-10:40am                        Break

 

 

10:40-12:00pm

Chair: TBD

 

“The Impact of Advertising Regulation on Industry: The Cigarette Advertising Ban of 1971”

Shi Qi (University of Minnesota)

 

Discussant: Mitchell J. Lovett (Rochester University)

 

 

12:00-1:30pm              Lunch

 

 

1:30-2:50pm

Chair: Ron Borkovsky (University of Toronto)

 

“Why Are Bad Products So Hard to Kill?”

Duncan Simester (MIT) and Juanjuan Zhang (MIT)

 

Discussant: Scott Fay (Syracuse University)

 

 

2:50-3:10pm                Break

 

 

3:10-5:00pm

 

“Effectively Disseminating Research: Teaching, Consulting, Presenting, Publicizing, Publishing”

Panel:   TBD

 

 

Thursday, July 23

 

9:00-10:20am

Chair: Hema Yoganarasimhan (Yale University)

 

“Optimal Reverse Channel Structure for Consumer Product Returns”

Jeffrey D. Shulman (University of Washington), Anne T. Coughlan (Northwestern University), and R. Canan Savaskan (Northwestern University)

 

Discussant: Seethu Seetharaman (Rice University)

 

 

10:20-10:40am                        Break

 

 

 

 

 

10:40-12:00pm

Chair: Paul R. Messinger (University of Alberta)

 

“How Rivalry Diminishes with the Number of Rivals: A Psychological Perspective on Competitive Strategy”

Stephen M. Garcia (University of Michigan), Avishalom Tor (University of Haifa), and Mitchell Meyle (University of Michigan)

 

Discussant: Sridhar Moorthy (University of Toronto)

 

 

 

12:00-1:30pm              Lunch

 

 

1:30-2:50pm

Chair: Qiaowei Shen (University of Pennsylvania)

 

“Who Thinks About Competition?”

Avi Goldfarb (University of Toronto) and Mo Xiao (University of Arizona)

 

Discussant: Praveen Kopalle (Dartmouth University)

 

 

2:50-3:10pm                Break

 

 

3:10-4:30pm

Chair: Robert Zeithammer (UCLA)

 

“The Competitive Consequences of the Use of Category Captains”

Sanjay K. Dhar (University of Chicago), Jagmohan S. Raju (University of Pennsylvania) Upender Subramanian (University of Pennsylvania) and Yusong Wang (Fudan University)

 

Discussant: Ronald Goettler (University of Chicago)

 

6:00pm
Conference Dinner, Claremont Hotel

 

 

Friday, July 24

 

9:00-10:20am

Chair: Rajeev Tyagi (University of California, Irvine)

 

“The Benefit of Uniform Price for Branded Variants”

Yuxin Chen (New York University) and Tony H. Cui (University of Minnesota)

 

Discussant: Xinlei (Jack) Chen (University of British Columbia)

 

 

10:20-10:40am                        Break

 

 

10:40-12:00pm

Chair: Jinhong Xie (University of Florida)

 

“Peer-to-Peer advertising Through Social Networks – A Model of Stability and Efficiency Analysis”

Prabirendra Chatterjee (University of Washington) and Sumant K. Rai (University of Washington)

 

Discussant: Olivier Toubia (Columbia University)

 

 

12:00-1:30pm              Lunch

 

 

1:30-2:50pm

Chair: Peter Pal Zubcsek (INSEAD)

 

“References”

David Godes (Harvard University)

 

Discussant: Brett Gordon (Columbia University)

 

 

 

2:50-3:10pm                Break

 

 

3:10-4:30pm

Chair: Jia Li (Washington University, St. Louis)

 

“Uninformative Advertising as an Invitation to Search”

Dina Mayzlin (Yale University) and Jiwoong Shin (Yale University)

 

Discussant: Yogesh Joshi (University of Maryland)

 

 

4:30pm

Drinks at the Faculty Club